BentonsEdge helps you achieve better sales results.

We are business-to-business sales and marketing specialists, working mainly with technology companies. We provide both strategy and execution.

Are you selling what customers want to buy?

Efficiently define what you are selling, to whom, and why your product or service is compelling to prospects, with BentonsEdge Value-Story Selling™ .

Are prospects calling you?

Spend less time prospecting, and more time closing deals. Let us keep in touch with your customers for you so that when they are ready to buy, you will be top of mind.  Every month we produce original, visual content that can be grasped instantly, positioning you as an expert.


How many marketing messages do you receive, and how many do you read?  Have you considered communicating visually?

Are you selling change?

How can you get others to support your initiatives for change and improvement? They must want change, and see why your ideas are in their interest.  BentonsEdge facilitates change, provides training, and leads LEAN-certified improvement projects for you.

Are you just getting your business off the ground?

We have assembled just the right mix of services for entrepreneurs seeking investment capital for their new or expanding business. Attorney, CPA, business planner and marketer work together on your behalf to craft a bullet-proof investor story that can help you compete for and win capital investment.

Copyright ©2005 BentonsEdge, LLC, All Rights Reserved

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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™:

• Selling a new service into a conservative industry.
• Writing a winning proposal.
• Differentiating a service business in a "me-too" industry.
• Helping a technical team gain market acceptance.
• Getting a launch customer for a medical device.