Case Studies

A BentonsEdge engagement focuses on generating business results for our clients. We know that creating positive results is the only way to earn repeat business, and nearly all of our clients have returned for multiple engagements.

The following are a few noteworthy examples of successes that we and our clients have celebrated.

Recent applications of BentonsEdge Value-Story Selling™:



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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: