Avchem won a $50 M opportunity that transformed its business.

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"We faced a must-win proposal effort and several communications challenges: our approach was new and complex, and the customer was conservative."

— Frank Kimball, SVP Sales & Marketing, Avchem, Inc.

Ultimately, the proposal came together around a unified story, written and visual. The content read as written from a single author. The final book was hand-carried to the customer ahead of schedule, who commented that the story was clear and easy to follow.

Avchem won the award. This has transformed the scale of the entire company.

In a proposal that will define your future, can you afford not to ensure a consistent Value-Story™ message?
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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™: