The proposal came together on message, on schedule, with no wasted effort.
Company: Avchem, Inc.
Industry: Supply chain & material management.
Situation: Responding to an RFP for a $5 M to $500 M opportunity.
Success measure: Win the contract.
BentonsEdge worked to an aggressive schedule. As proposal manager, BentonsEdge captured the specialized knowledge of each contributor, making assignments and collecting inputs in response to all written, un-written and implied customer needs. Individual points of view were rationalized into one coherent story.
BentonsEdge did much of the writing, freeing up time for key personnel from the proposal effort. The effort remained on schedule, while day-to-day operations of the company continued without undue stress.
From the storyboard, BentonsEdge developed visual diagrams that explained Avchem’s new and potentially unfamiliar offerings, reducing any possible barrier to understanding by the reviewers. All diagrams were managed to assure a unified look that supported the overall message.
Illustrations flowed from the storyboard, showing how Avchem would support the core business of the customer.
We convened review boards of experts whose members approximated the background and point of view of the customer's source selection committee. The board reviewed progressive drafts for consistency, persuasiveness, readability, and overall editorial quality.
Can you be sure that the source selection committee understand your overall approach, your technology and your jargon?
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