Our Value-Story session helped the team develop and support a clear vision of value.
"Great sketch! Very impressive. It conveys the business plan in a single page. It is simply superb work. And I can’t believe that you guys turned it around so fast."
– Hari "Sam" Samrat, CTO, iMAT
Company: i-Mobile Access Technologies, Inc.
Industry: Media distribution
Situation: Define and show a growth story that will appeal to investors, and show the underlying value to consumers.
Success measure: Investors consider funding full-scale roll-out of the project.
BentonsEdge tailored iMAT's investor story to shift focus away from the team's technology innovations, choosing to address investors' concerns of profit and risk.
The end result of our Value-Story™ session is a clearly-focused idea: iMAT's media-provider strategy enables revenue growth and profit, so long as the scale of the product launch is appropriate to the opportunity.
The Value-Story™ shows how iMAT-as-media-provider delivers compelling value to niche consumers while blocking competitors, while a more timid strategy has much higher risk, and could fail on multiple fronts.
To follow up, BentonsEdge provided coaching and communication tools to help the team convey –and defend – multiple aspects of this core idea in investor presentations.
Does your story include concrete steps that lead your audience to the positive future that you envision?
[Contact us]
Copyright ©2005 BentonsEdge, LLC, All Rights Reserved
