We built and tested a value proposition
Company: infūz
Industry: Online interactive agency
Situation: Re-launching the company.
Success measure: Get meetings and agency-of-record relationships with Fortune 500 businesses.
From the interviews, BentonsEdge revised the value proposition and tested it with customers. Customer’s dissatisfaction with the typical agency model became apparent. Differentiation strategies emerged. To its credit, infūz allowed the customer’s definition of value to largely drive staffing and technology investments. It became apparent that truly differentiating infūz would require significant investment in people and infrastructure, investments that the company has made.
As value proposition and capabilities came online, BentonsEdge developed sales process and tools to support it. BentonsEdge and the principals of infūz used the tools to bring in early sales and flesh out the sales model.
infūz allowed the customer’s definition of value to largely drive staffing and technology investments.
Are you using customer input to truly differentiate your business for the long term?
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