Seeing real benefits, lab signs on as investor

Seeing the labor-saving and quality benefits, the prosthetic laboratory signed on as an investor in the new prosthetic fabrication company. Market tests continue with a clear roadmap to broad product introduction.

Are you introducing a disruptive technology? How will you gain the industry buy-in that you need?
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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™:

• Selling a new service into a conservative industry.
• Writing a winning proposal.
• Differentiating a service business in a "me-too" industry.
• Helping a technical team gain market acceptance.
• Getting a launch customer for a medical device.