We developed a roadmap of economic and market acceptance milestones toward product introduction
Company: REaladi, Inc.
Industry: Medical devices.
Situation: Introducing new medical device that decreases cost and improves patient outcomes.
Success measure: Get a launch customer.
Working closely with a prosthetic laboratory, REaladi established a testing regime.
We gained insight into insurance reimbursements and the labs’ profit picture. From such insights BentonsEdge and REaladi developed pricing for a completely new product & service solution in that was practical in light of the economics of the industry.
REaladi earned the invitation to work alongside doctors, learning more about their world and configuring their service's value offering.
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