Content Library
E-newsletters for sales & marketing
- So an engineer walked into a bar...
Have you ever received a chart jammed with squares, circles, globes, arrows, all kinds of shapes connected by lines and arrows? If so, an engineer was attempting to reduce what he does to its essence in the hope that you—ostensibly the receiving engineer—would reconstitute the message from the symbols. Here is a recent example of what we encountered and how we used a simple visual story instead.
July 17, 2007
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- Remember your last trade show?
Think about your booth or poster presentation for a minute. Is it jam-packed with data? Now ask yourself, how many people out of ten that walk by are pausing by your display? How much time does it take to grasp your message? Does your display tell a story that people will remember? Can you use your display to engage people in conversation?
June 7 , 2007
- Grab their attention visually:
Get more click-through from your e-mail campaigns with visuals, especially illustrations. BentonsEdge illustrated a 'change roadmap' and helped promote an event for a software consulting company.
April 26, 2007
- Great marketing content is about your prospects and customers, not about you:
So your product is the greatest thing since sliced bread. Want to get found on the Web? Want prospects to relate to what you’re saying? First they have to know that you have been listening to them, that you understand their concerns, their needs and wants. That’s why great marketing content is never about you. It’s about your prospects and customers.
November 12, 2006
- So you have a website.
But is anyone finding it?:
Now that you’ve got a web site, how is anyone going to find it? What exactly are your prospects searching for? How can you get search engines to show links to your website in the first few results pages? Find out how you can get ahead of your competitors in search results.
October 17, 2006 - What can you do to get noticed when no one reads anymore?:
You try to make your communications meaningful, sure. But is your strategy out of step with an audience that just doesn’t read anymore? Have you considered communicating visually? Let visual communication work for you every month.
September 26, 2006 - Deliver more leads to the sales people you already have:
What does it cost to call one prospect? How many times must you call that prospect until the timing is right and he has a need for your product or service? Learn how to use a content and communications service to get prospects to call you when they are ready to buy. Spend more time closing, and less time calling.
July 18, 2006
E-newsletters for entrepreneurs
- Getting entrepreneurs to market faster:
BentonsEdge provides you with a list of questions important to consider when launching a new product or service. Let us walk you through the process from planning to the launching of the product.
June 13, 2006 - What investors want to see:
Last time we promised you a one-page timeline and overview of what you need to do to get ready for capital. Well, here it is. In this issue we give you a link to go to our site and see for yourself what CEO’s, investors, fund managers and others said they expect when someone comes asking for capital.
May 23, 2006 - Clueless About Capital?: BentonsEdge interviewed CEO's, investors, fund managers, financial intermediaries, and built a one-page timeline and overview of your to-do's when raising capital.
May 9, 2006
Case Studies
- Advanced Tooling Solutions: helping a technical team gain market acceptance
- Avchem: Selling a New Service into a Conservative Industry
- Avchem: Writing a Winning Proposal
- Brown Smith Wallace: Lead-Generation for Online Trade Show (Click here to download latest case study .pdf)
- iMAT: Show Investors the Scale of your Opportunity
- infūz: Differentiating a Service in a "Me-Too" Industry
- REaladi: Getting a Launch Customer for a Medical Device
White Papers
- Avchem: Outsourcing on the Critical Path: Finding new Opportunities for Cost Reduction
(published August 2004) - infūz: Launching a Premium Product into a Commodity Category
(published January 2005)
Presentations
- Skandalaris Center at Washington University in St. Louis: The Value of a Value-Story
Presented August 26, 2005
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