Testimonials from entrepreneurs
Stuart Montaldo, CEO and Founder, DoubleStar LLC
Stuart Montaldo, Owner and CEO, DoubleStar LLC
Concept: Series of Cogno® branded, educational board games, books, computer games.
Value Statement: Cogno® games make science and space fun.
Benefit of BentonsEdge coaching: “Working with BentonsEdge helped me focus on the salient points of the business as a whole. It also helped me distill the key points about the value proposition. That was of real value.”
Eric Vanderhoef, President, and Michael Austrin, CEO, GetWellQuick LLC
Eric Vanderhoef, President, and Michael Austrin, CEO, GetWellQuick LLC
Concept: Put nurse practitioners in pharmacies and shopping malls. Get in and out in 15 minutes.
Value Statement: Making healthcare, retail.
Benefit of BentonsEdge coaching: “You were able to pull the meaning out from our abstract concepts and help us communicate the essence of our value in a way that people can understand. When we first started talking about this, we’d go on for about a minute, and people would snore (ZZZzzz). Now we have got it down to the 10-second speech. That was very, very helpful.”
Randall Beckham, Owner & Partner, Crawler Products LLC
Randall Beckham, Owner & Partner, Crawler Products LLC
Concept: Line of novel do-it-yourself and building-trades products
Value Statement: Innovation generating 90% cost savings.
Benefit of BentonsEdge coaching: “The process helped me understand how to focus my story for investors and speak their language.”
Kyle McCarter, CEO and Founder, Body Core
Kyle McCarter, CEO and Founder, Body Core, pictured working with Dan Davison
Concept: Institutional performance in a back-strengthening exercise machine for under $2,000.
Value Statement: Institutional performance for less than one third of the cost.
Benefit of BentonsEdge coaching: “The coaching process helped me focus on the elements of my story that are important to investors. It helped me gain the perspective that an outside investor would take when looking at my business, which helped me tailor my pitch, and my strategy.”
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