Helping entrepreneurs connect with their marketplace

See the Ropes Course for Entrepreneurs that we developed for Boeing's CII program.

See our case study on helping a startup business land their initial customer.

BentonsEdge has configured a stripped-down Value-Story™ service that helps entrepreneurs quickly change focus from their own product to their customers' needs. We then accompany entrepreneurs on their initial sales engagements, providing hands-on training in the Value-Story Selling™ methodology.

Our success rate in landing initial customers far outpaces the industry average.

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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™: