Work with prospects who are ready to buy, and quit wasting sales time

BentonsEdge lead-generation marketing is a turn-key strategic marketing process that brings more prospects into your sales pipeline who are interested now in what you are selling.

Lead-generation marketing educates and informs prospects, gathers information about them, and uses that information to create even better targeted, highly relevant content. This, in turn, converts contacts into prospects and increased sales.


Let lead-generation strategic marketing do the prospecting for you

Click on the graphic below to download our latest lead-generation case study .pdf

Leaving Legacy Town

BentonsEdge offers content for your lead-generation programs as well as turn-key solutions.

Download the 'Change Roadmap" PDF

Download Lead-Generation Case-Study PDF


How many marketing messages do you receive, and how many do you read?  Have you considered communicating visually?


Click on the graphic below to see how the strategic marketing process generates sales leads.

Does your sales strategy rely on good timing, or on spending valuable sales time actually closing sales? Do you have a strategic marketing process?

 

Strategic marketing helps increase sales when it delivers the right message to prospects at the right time. A strategic marketing service can contact thousands of prospects as easily as one. That leaves your valuable sales team free to work with better leads and spend more time closing sales.  Leave it to marketing tactics to keep in touch with prospects, educate them and prepare them for your sales team. Don’t waste time with locked doors.


How do we know which marketing tactics will increase sales?

We apply our PAIN – SOLUTION – GAIN sales strategy to assure that your marketing messages are relevant to your prospects. Read more about Value-Story Selling™

Read more about the elements of lead-generation strategic marketing.


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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: