Will your sales strategy get you there in time?

Where do great sales performers come from?

"Ever notice how some sales organizations produce a disproportionate number of selling stars, blowing away their quotas quarter after quarter? …"

[Read article]

As a Sales VP, it is tempting to hire a “selling star” with connections and a track record, pay dearly, and pin your hopes on the star’s ability to repeat a past success. But ask, what did the candidate have to work with before? Are you ready for a sales professional or are you leading them into frustration?

And are you providing a robust sales story, tools and support required for the sales star to succeed again? How well do you understand the many levels of your customer’s review & approval process? What is the competition doing? How can a marketing strategy back up your sales efforts?

The BentonsEdge team designs, tests and validates your sales strategy to achieve your revenue goals

Value-Story Selling™ is the codified process by which good sales people are empowered to be great while you keep control of your revenue destiny. Our process includes discovery, visual communications tools, research, and coaching on selling and closing sales.

We will be happy to customize a Value-Story Selling™ program for your company’s culture and your product’s stage of life. Here are a few of our services:

Value-Story Selling™ for Sales Forces

We will also be happy to customize a service engagement to your unique needs. Please contact us to learn more.



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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: