Direct selling for new products

BentonsEdge Value-Story Selling™ includes a phase of direct selling to jump-start your sales pipeline and develop leads for your sales team. This is the stage in which many companies falter.

Once the Value-Story™ is drafted, BentonsEdge transitions into direct selling mode to validate your selling story. We identify prospects who fit the profile developed in the Value-Story™ phase. We engage them in direct selling, representing ourselves as part of your organization. We build a pipeline to hand off to your sales team in place or that we recruit.

Navigating the complex sale

We navigate the many levels inside your customer’s organizations and document the best methods for achieving acceptance by people with varying motivations. We had off what we learn to your existing sales team or to a team that we will recruit and train.

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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™: