Value-Story Selling™

Portfolio example of a Value-Story Selling™ tool.


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Visit the portfolio for more.

Developed and fine-tuned over a period of years, Value-Story Selling™ is everything you need to focus and jump-start your sales pipeline, and nothing you don’t need. The outcome is a less opportunistic, more predictable sales pipeline with predictable growth.

We develop and test your value proposition and selling stories for specific industry niches and executives.

We deliver a marketing plan and sales plan; and unlike marketing firms deliver a firm sales pipeline.

Explore our case studies for examples and process for more information on Value-Story Selling™. Or contact us to begin your own Value-Story Selling™ engagement.

 



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Message from the CEO

Dan Davison, CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

Mark Reighard, CEO, Avchem

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

Frank Kimball, SVP Sales & Marketing, Avchem

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

Jason Fiehler, CEO, Infuz

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

Ric Baldini, President & CEO, REaladi, Inc.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.


Recent applications of BentonsEdge Value-Story Selling™: