Seminars and workshops

BentonsEdge offers sales and marketing seminars and workshops in disciplines related to its core services. For organizations considering BentonsEdge or partner services, training is a great introduction to the BentonsEdge approach. Organizations planning to do sales and marketing completely in-house can gain some of the benefits of our methodologies by participating BentonsEdge workshops and seminars.

Now offering :

Buy-in for Successful Process Improvement, two-day workshop on Wednesday, April 11 and Thursday, April 12, 2007. American Society for Quality, Crowne Plaza St. Louis, MO. For more information, see the ASQ web site. Also see: How to Build Buy-In: A one-day workshop on getting teams to work toward your goals.
Developing Your Idea and Finding Your Value Proposition, Friday, April 27, 2007, 2:30 to 3:45, Skandalaris Center, Washington University in Saint Louis.
Value-Story Selling™ one-day workshop on definging your value, your product or service and closing the sales that you really want.
Lead Generation: A one-day seminar on how to fill your pipeline with qualified leads.

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Message from the CEO

Thank you for visiting our website. See how your peers are overcoming sales, marketing and communications challenges, in the links below.
– Dan Davison, Founder & CEO, BentonsEdge LLC

Selling into a Conservative Industry

"We shocked the industry by winning the largest service contact of the decade."
– Mark Reighard, CEO, Avchem

Writing a winning proposal.

“We faced a must-win proposal effort.”
– Frank Kimball, SVP Sales & Marketing, Avchem

Differentiating a service business in a “me-too” industry.

“We would not have gotten as far as we did as fast without BentonsEdge.”
– Jason Fiehler, CEO, Infūz

Helping a technical team gain market acceptance.

“BentonsEdge helped us simplify our message and gain market acceptance quickly.”
– Bill Smith, Group Manager, Advanced Tooling Solutions, Inc.

Getting a launch customer for a medical device.

“Our relationship with our launch customer was so effective that they invested our company.”
Ric Baldini, President & CEO, REaladi, Inc.

Recent applications of BentonsEdge Value-Story Selling™: