Lead-Generation: How to fill your pipeline with qualified leads
Lead Generation: One-day seminar
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Now that your sales process is fully capable, it is time to increase the volume of leads coming in to your sales team. In this one-day seminar, you will learn how to decrease your cost of lead acquisition and increase the likelihood of being found when your target buyers are searching for options. Get prospects to call you. Learn how to apply the right mix of content-generation and web tools to keep the cost of generating leads predictable so you can allocate scarce resources on sales and closing deals.
You will learn how to:
- Get prospects to call you.
- Develop a marketing program that directly supports sales, with metrics to prove it.
- Drive down total investment in sales and marketing while increasing effectiveness.
- Build a lead-generation program that adds value in every communication with prospects. Prospects will be happy to hear from you.
- Be where buyers are looking. Overcome the clutter of “me-too” communications and get noticed by those who influence and decide on purchases.
- Leverage internet outlets for maximum reach and efficiency.
At the end of this workshop you will carry home:
- Selection tools to help you identify and evaluate various content outlets
- A draft business process to show you how to smoothly integrate lead-generation into your company
- A how-to guide and resource plan that shows you how to set up a new program or adjust your current one.
Who should attend?
- Proactive marketing executives ready to accept metrics and show quarter-to-quarter impact on sales.
- Marketing staffers who want to find new ways to add value to their organizations.
- Sales executives who expect more from marketing and are looking for concrete ways to get sales the leads it needs.
Your instructors:
To sign up:
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