We produce visual content and copy to promote click-through for your e-mail marketing campaigns
Want to get found on the Web? Want prospects to relate to what you’re saying? First they have to know that you have been listening to them, that you understand their concerns, their needs and wants.
BentonsEdge offers content for your lead-generation programs as well as turn-key solutions.
Download the 'Change Roadmap' PDF
Download Lead-Generation Case Study PDF
Related:
Bring this knowledge into your company in a one-day seminar, with the BentonsEdge Lead-Generation Workshop.
How will you get your message across when no one reads?
We all know that we should keep in touch with our contacts. You invested time, expenses, travel-dollars to build your contact database. But what are you doing with it? Why go to that next trade show if you are not keeping in touch with the contacts you already have? Will those hard-won contacts remember and call you at the opportune moment? Probably not.
And even if you are sending a periodic e-mail, how many of your contacts read it? After all, how many e-newsletters do you receive? And how many do you actually read? What can you do to make your e-newsletter stand out and associate your name with real value?
Communicating visually saves time.
Every month your contacts will receive an original, visual story on a topic relevant to them, and to your company. We interview you and your customers to get the story right. We write all companion e-mail copy for you based on what we learn. Our visual-story e-newsletters are available as a stand-alone subscription service, or as part of our turn-key managed lead-generation program. The e-mails contain brief copy with thumbnail graphics urging your contacts to click through for the one-page visual. Visual communication saves time and improves comprehension, which helps your audience associate value and clarity with your brand.
Sure you could write an e-newsletter. But is that how you should spend your time?
And will anyone really read your text-based e-newsletter? We work with you to develop an editorial calendar, and prepare a new story each time. Please see examples of recent visual-story e-newsletters for Information Technology, Financial Services, and the Marketing industries
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