Portfolio of recent work
Value-Story™ selling tools
BentonsEdge recently helped Lashback, an on-line reputation-managment company, to refine its sales message. Lashback monitors consumers’ unsubscribe requests and prevents advertisers from being blacklisted by anti-spam companies. BentonsEdge developed a one-page sales sheet as a first step toward improving the sales message.
Bizmanualz uses Value-Story™ visual selling tools and methods in their sales efforts to gain business process consulting clients.
Sales process communication
BentonsEdge built a sales process, communication system, and provided quick, practical training. We sped the start-up time of new sales associates. This illustration shows the sales process that BentonsEdge developed as part of a cohesive selling system.
Sales process: in detail
BentonsEdge developed all the tools in the client's selling system. Here, we illustrated milestones in the sales process as and hurdles among peaks and valleys in the sales process. A key at the bottom of the graphic shows sales associates which sales tools are suggested for use at each stage in the sales process.
Identify hard and soft costs
Our client's sales force needed a methodology for discussing costs and value with prospects because their prospect’s costs were often obscured or hidden across several budgets, or not budgeted at all. BentonsEdge developed tools like this Value-Story™ worksheet to help our client’s salespeople highlight and discuss cost and value issues with prospects.
Innovation Process
BentonsEdge developed an innovation process for the entrepreneurs in the Chairman's Innovation Initiative program at Boeing. Here, a metaphoric process overview provides an easy and engaging introduction to the steps in that process, showing how those steps map to BentonsEdge sales and communications coaching services. BentonsEdge provided the services to several Boeing teams.
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